2023.2 - 2023.9
Provide customers with exclusive shopping experience
Context
Private markdown is pre-planned campaign when pre-selected list of customers have an opportunity to purchase products with special sales price.

Vision - provide our customers with an exclusive and seamless private markdown experience, so that they know that we value their engagement with Burberry.
Private Markdown Journey
Goals
Provide Burberry customers with an exclusive and elevated experience.

Protect the Burberry brand by keeping event available to eligible customers only.

Leverage private sale as a customer loyalty driver for Burberry.